The Producer

 Haile Gebrselassie

I'm sure most of you know Haile Gebrselassie, probably the best long-distance runner of all time. He has won two Olympic gold medals, been world champion seven times and broken 27 world records! Richard Nerurkar, an old track and field friend of his who now works for Haile, contacted us because of our  background in sports. A great match! Not only from a sporting point of view, but also because of Haile's amazing beans and the way people and nature are treated. Haile's organic coffee farm is located in the UNESCO biosphere reserve Sheka, where also honey is harvested. 75 permanent employees work on the farm.

To support the local community, Haile has built an 18km all-weather road connecting the farm to Masha and constructed a school in Yeppo village near the farm.

Organic fertilizer is made from the pulp of washed coffee. Meanwhile, 250 hectares of the farm have been put under conservation to protect the forest.