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Great combination of fruity-floral and nutty flavours. Organic!

Regular price CHF 15.00
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Producer | Produzent Haile Gebrselassie

Country | Land Ethiopia

Region | Region Masha | Sheka

Elevation | Höhe 1670-1850 Meters

Farm size | Grösse 1500 Hectares

Varietals | Sorte Bishari, Washi, Gera (100% Arabica)

Picked by | Lese Hand

Processing | Verarbeitung Washed

Perfected for | Perfektioniert für Espresso, Moka-Pot, Filter

Tasting Notes | Geschmacksnoten Dried fruits, licorice wood, toffee, fruit cake.

The Coffee

Do you like it exotic, but still down-to-earth? Then you'll enjoy our certified organic "FLORAL". It will surprise you with aromas of dried fruits, toffee, fruit cake and nuts. All in all, a super tasty combination of fruity-floral and nutty flavors.  We roast it medium, perfect for espresso, Moka-Pot (Bialetti) and for lovers of slightly darker filters. In your espresso, you won't taste any disturbing roasting notes that would overpower the typical taste of south-western Ethiopia. The acidity is well integrated and supports all the flavors.

Brew recommendation espresso: 18 in | 45g out in 35 seconds. 

The Producer

 Haile Gebrselassie

I'm sure most of you know Haile Gebrselassie, probably the best long-distance runner of all time. He has won two Olympic gold medals, been world champion seven times and broken 27 world records! Richard Nerurkar, an old track and field friend of his who now works for Haile, contacted us because of our  background in sports. A great match! Not only from a sporting point of view, but also because of Haile's amazing beans and the way people and nature are treated. Haile's organic coffee farm is located in the UNESCO biosphere reserve Sheka, where also honey is harvested. 75 permanent employees work on the farm.

To support the local community, Haile has built an 18km all-weather road connecting the farm to Masha and constructed a school in Yeppo village near the farm.

Organic fertilizer is made from the pulp of washed coffee. Meanwhile, 250 hectares of the farm have been put under conservation to protect the forest.